Freelance TikTok Content Creator

New York / Remote

Who we are

Yotta helps Americans make better financial decisions by using behavioral psychology and gamification to make it fun and easy to make good decisions. We have grown from $0 to hundreds of millions in dollars deposited through word of mouth and referrals. Yotta is backed by world-class investors like Base10, Core Innovation Capital, YCombinator, Slow Ventures, Ken Moelis, and Cliff Asness. Yotta was recently featured in Bloomberg.

40% of Americans are unable to come up with $400 in an emergency, yet the average household spends $640/year on the lottery, despite the lottery being the worst economic value proposition there is. Why does this dichotomy exist? Because playing the lottery is instantly gratifying and saving isn't.

We are making saving money instantly gratifying so that people can get the long term benefit. Our first product is Yotta Savings, a savings account that gives savers the chance to win exciting prizes on a weekly basis through a gamified sweepstakes.

We were inspired by Premium Bonds, a program in the UK that works the exact same way and has over $100 billion in deposits from over 1/3 of the British population. This concept has been hugely successful in every country it's been tried in, but it was illegal in the U.S until 2015.

We believe that in the next 10 years, Americans will save hundreds of billions of dollars in prize-linked savings accounts.

What we're looking for

We are looking for a passionate, creative, and outgoing TikTok content creator to grow Yotta’s TikTok presence.

Skills required

  • An outgoing and lovable personality who can represent Yotta following its brand identity
  • Highly creative, innovative, and dynamic who understands Yotta’s target audience
  • Knowledgeable and up to date in different social media trends and best practices
  • Must have prior knowledge of TikTok including how to: film, edit, and use TikTok features


  • Be the face of Yotta on TikTok
  • Develop new and creative highly engaging content to grow Yotta’s TikTok presence
  • Promote the brand’s products in a fun, viral and natural way
  • Monitor trends/popular sounds, and appropriately apply that knowledge to create viral content
  • Provide creative ideas and suggestions
  • Film and edit 6-7 videos weekly for Yotta's TikTok account
  • Work alongside the Social Media Manager to ensure that content follows Yotta's brand identity and objectives

Why work at Yotta

  • You can help millions of Americans build up their emergency savings
  • You will be one of the first hires of a venture funded startup that has grown exponentially in the last few months without any advertising
  • Opportunity to drive the vision for the future of banking and gamification of personal finance
  • You will be in at the ground floor and be a true owner in the company, with meaningful equity and financial upside
  • Significant autonomy and ability to contribute to the success of the company
  • Opportunity to work cross-functionally at the intersection of product, design, and engineering

Who you'll be working with

How to apply

Does this position sound like a good fit? Email us at

  • Include this role's title in your subject line (it'll help us to sort through the emails).
  • Send along links that best showcase the relevant things you've built and done.
  • Attach your resume

We look forward to meeting you!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.